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Ink Refill Kajal

Kajal / black eyeliner pencil lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: One hero for kajal.

Client Ink Refill

Description

Ink Refill is a fictional brand concept for kajal / black eyeliner pencil. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'One hero for kajal.'. No real trademarks or watermarks.

Packaging Cosmetic Beauty Cosmetic Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of kajal / black eyeliner pencil under invented brand Ink Refill; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for kajal / black eyeliner pencil; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Ink Refill, built original hierarchy for kajal / black eyeliner pencil, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'One hero for kajal.' margin callouts.

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