Product Packaging Design
Trunk Soft Soft Hood Towel Trio
Soft Hood Towel Trio kraft-sleeved set with Soft Terry Hood callouts.
Client Trunk Soft
Description
Trunk Soft is a fictional nursery textile house for Soft Hood Towel Trio: a redesigned kraft-sleeved stack of three hooded terry towels with original soft elephant embroidery and playful stripe/toss prints — never Blue Elephant / JCPenney trademarks. TRUNK SOFT wordmark and Soft Hood Towel Trio hierarchy sit on the sleeve. We staged the set as hero, then floated rubber duck, wooden brush, washcloth, soap, and eucalyptus outside with exterior badges for Soft Terry Hood, Bath Soft Dry, and Tiny Trunk Soft. Soft textile claims only — no watermarks, phones, emails, QR, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep hooded towel trio energy — invent Trunk Soft with kraft sleeve packaging. Floating bath props + Soft Terry Hood lift into a Colgate-style 1080 poster.
Problem statement
Hooded towel boards often lock retailer elephant marks into portfolio decks or sit as bare folds. The brief needed an original fictional bath-towel brand and 1080 lifestyle poster — without overwriting Bamboo Peak.
Solution
We invented Trunk Soft Soft Hood Towel Trio, rebuilt hierarchy around TRUNK SOFT → Soft Hood Towel Trio, and validated exactly 1080×1080 artwork; bamboo-peak-washcloth-set left untouched.
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