Product Packaging Design

Tubtide Daily Soft Body Wash

Seafoam baby body-wash bottle with Tidal Soft. Clean Body. callouts.

Client Tubtide

Description

Tubtide is a fictional baby bath house for Daily Soft Baby Body Wash: a redesigned matte seafoam-teal bottle with wave-crest white cap and coral ribbon accent, original buoy-wave mark, TUBTIDE wordmark, DAILY SOFT BABY BODY WASH lockup, Clean Rinse \u00b7 No heavy scent chip, Soft Foam \u00b7 250 ml footing \u2014 never Johnson\u2019s, Mustela, Sebamed, Himalaya, Bubblu Tear-Care shampoo language, or Pipora Soft dual-pump kits. We staged the bottle as hero on a sandy cream bath ledge under bright coastal light, then floated a mini wooden boat, seafoam towel, citrus accents, loofah, foam swirls, and water droplets outside the pack with exterior badges for Daily Body Wash, Soft Foam Rinse, and Bathtub Easy so the collection tile reads as tidal bath lifestyle theatre, clearly distinct from Bubblu shampoo, Pipora Soft Tiny Tub Duo, Clearlane wipes, and Hushgrove cream\u2013sage neighbours. Soft body-wash language only \u2014 no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep baby body-wash bottle energy and clean-rinse bath storytelling as the concept \u2014 but invent Tubtide as a seafoam coastal brand with buoy-wave mark and Daily Soft hierarchy, kept clearly distinct from Bubblu Tear-Care shampoo (never yellow classic bottles or shared Hushgrove systems). Outside the dieline, boat/towel props plus exterior Tidal Soft. Clean Body. lift the bottle into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby wash posters often clone tear-free shampoo bottles or dual-pump tub kits as-is. The brief needed an original fictional body-wash-only brand, redesigned bottle hierarchy distinct from shampoo neighbours, and a square 1080 enriched lifestyle poster with floating props and external typography \u2014 distinct from Bubblu, Pipora Soft, Hushgrove, and parallel neighbours.

Solution

We invented Tubtide Daily Soft, rebuilt hierarchy around buoy-wave \u2192 TUBTIDE \u2192 Daily Soft Baby Body Wash \u2192 Clean Rinse \u00b7 Soft Foam \u00b7 250 ml, and validated an exactly 1080\u00d71080 enriched lifestyle packshot: seafoam bottle as hero, floating coastal-bath props, and Tidal Soft. Clean Body. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080\u00d71080; hushgrove-* and parallel neighbour slugs left untouched.

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