Product Packaging Design

Bubblu Tear-Care Shampoo

Peach-aqua tear-care shampoo bottle with Soft Lather. Happy Eyes. callouts.

Client Bubblu

Description

Bubblu is a fictional baby bath house for Tear-Care Baby Shampoo: a redesigned translucent coral-peach bottle with aqua wave band, original smiling bubble-droplet mark, BUBBLU wordmark, TEAR-CARE BABY SHAMPOO lockup, Gentle on Eyes chip, Soft Lather \u00b7 200 ml footing \u2014 never Johnson\u2019s, Mustela, Sebamed, Himalaya, or Pipora Soft mint dual-pump language. We staged the bottle as hero on wet bath tile under warm peach light, then floated a rubber duck, soap bubbles, calendula petals, wooden spoon, and water splashes outside the pack with exterior badges for Tear-Care Soft, Gentle Bath Foam, and Everyday Shampoo so the collection tile reads as joyful bath lifestyle theatre, clearly distinct from Pipora Soft Tiny Tub Duo, Clearlane wipes, Nightbell diapers, and Hushgrove cream\u2013sage neighbours. Soft tear-care language only \u2014 no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep tear-free baby shampoo bottle energy and happy-bath storytelling as the concept \u2014 but invent Bubblu as a peach-coral playful brand with bubble-droplet mark and Tear-Care hierarchy (never classic yellow mass-market bottles or shared Hushgrove systems). Outside the dieline, bath props plus exterior Soft Lather. Happy Eyes. lift the bottle into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby shampoo posters often clone familiar yellow tear-free bottles or sit as lonely pump cutouts. The brief needed an original fictional brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography \u2014 distinct from Pipora Soft, Hushgrove, and parallel neighbours.

Solution

We invented Bubblu Tear-Care, rebuilt hierarchy around bubble-droplet \u2192 BUBBLU \u2192 Tear-Care Baby Shampoo \u2192 Gentle on Eyes \u2192 Soft Lather \u00b7 200 ml, and validated an exactly 1080\u00d71080 enriched lifestyle packshot: bottle as hero, floating bath props, and Soft Lather. Happy Eyes. margin callouts outside the dieline. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080\u00d71080; hushgrove-* and parallel neighbour slugs left untouched.

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