Fern Soft Root Lather Hair Cleanser

Amber pump bottle + maroon carton hair cleanser with garden-tray botanical theatre and Root Lather. Soft Clean. callouts.

Client Fern Soft

Description

Fern Soft is a fictional botanical haircare house for Root Lather Hair Cleanser: a redesigned amber pump bottle with black dispenser and matching deep-maroon outer carton, geometric fern-leaf crest in a gold hex mark, FERN SOFT wordmark, Root Lather hierarchy, Bhringraj & Arnica cue, and 200 ml footing — never Narson Pharmaceuticals lockups, infinity-logo clones, NEW LAUNCH vertical banners, or YOUR BRAND chrome. We staged bottle + carton as the full-set hero on a round wooden garden tray under soft botanical bokeh, then floated shikakai pods, reetha soapnuts, arnica blooms, herb leaves, and a golden cleanser droplet outside the packs with exterior badges for Shikakai Cleanse, Reetha Soft Lather, Bhringraj Root Care, and 200 ml Ritual so the collection tile reads as maroon-amber garden haircare lifestyle theatre, clearly distinct from Aureline daily seed hair oil, Solvika Amla Grow oil, Sylvara Canopy Comb oil, Kaivora root serum, Calythra Follicle Therapy pumps, Fernora everyday-care cartons, Meadow Soft Nest Tide sachets, and neighbouring personal-care packs shipping in parallel. Soft botanical hair-care storytelling only. No Narson Group, phones, emails, QR codes, Instagram handles, order CTAs, or copyright bars appear as client identity in copy or artwork.

Label systems Luxury / premium finish concepts Brand suite Mockup presentation Packaging Haircare Cosmetic FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep amber pump bottle + maroon carton hair-cleanser energy, garden-tray botanical lifestyle calm, shikakai/reetha/bhringraj benefit storytelling, and warm maroon-amber-gold discipline as the concept — but invent Fern Soft as the brand spine with Root Lather hierarchy and an original fern-leaf hex crest (never Narson lockups, infinity logos, NEW LAUNCH vertical banners, PLACE YOUR ORDER buttons, or QR/contact footers). Outside the dielines, floating herb/pod/droplet props plus exterior headline Root Lather. Soft Clean. lift the full bottle-and-carton set into a Colgate-style enriched 1080 lifestyle poster without third-party manufacturing marks or studio watermarks. Soft botanical haircare language only.

Problem statement

Hair-cleanser boards often lock manufacturing promo names (Narson Pharmaceuticals), clone amber-pump + red-carton ads as-is with NEW LAUNCH vertical banners, PLACE YOUR ORDER buttons, phones, emails, QR codes, and contact bars in portfolio decks. The brief needed an original fictional botanical hair cleanser brand, redesigned bottle-plus-carton hierarchy treating the full set as hero, shikakai/reetha/bhringraj storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from Aureline/Solvika/Sylvara hair-oil neighbours, Kaivora/Calythra treatment packs, and other parallel personal-care packs.

Solution

We invented Fern Soft Root Lather, rebuilt hierarchy around fern-leaf hex crest → FERN SOFT → Root Lather → Hair Cleanser → Bhringraj & Arnica → 200 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: bottle + carton as hero on garden tray, floating shikakai/reetha/arnica props, and Root Lather. Soft Clean. margin callouts outside the dielines. Packaging and haircare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, NEW LAUNCH banners, ORDER buttons, phones, emails, QR, Instagram, or watermark identity; Aureline, Solvika, Sylvara, Kaivora, Calythra, Fernora, Meadow Soft, and parallel neighbour slugs left untouched.

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