Palm Nest Soft Care Range

Sage pebble Soft Care bottles, soaps, wipes with Soft Care. Tiny Palms. callouts.

Client Palm Nest

Description

Palm Nest is a fictional organic-nursery house for Soft Care Range: redesigned pebble-shaped frosted bottles with olive-sage pumps, soft oval soaps, a sage carton with original pastel handprint motif, and matching wipes soft-pack — original palm-leaf crest, PALM NEST wordmark, Soft Care hierarchy — never Natura, Mamãe e Bebê, Johnson's, or manufacturer chrome. We staged the full set as hero on plush towels under cream spa light, then floated eucalyptus, baby's breath, teddy, and washcloth outside the packs with exterior badges for Gentle Everyday Soft, Pebble Soft Bottles, Print Carton Ritual, and Nursery Soft Set so the collection tile reads as soft-care lifestyle theatre, clearly distinct from Cotton Rise Soft Start, Clearlane wipes, and Hushgrove systems. Soft baby-care packaging language only — not hard medical claims; no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep pebble-bottle baby-care range energy, sage-cream calm, and handprint soap/wipes storytelling as the concept — but invent Palm Nest as the brand spine with Soft Care hierarchy and an original palm-leaf crest (never Natura Mamãe e Bebê lockups). Outside the dielines, floating eucalyptus props plus Soft Care. Tiny Palms. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Mother-and-baby range boards often lock real Natura/Johnson's identities or clone pebble packaging as-is. The brief needed an original fictional Soft Care range brand, redesigned bottle-soap-wipes hierarchy, and a square 1080 enriched lifestyle poster — without overwriting cotton-rise-soft-start-trio or hushgrove-* neighbours.

Solution

We invented Palm Nest Soft Care, rebuilt hierarchy around palm-leaf crest → PALM NEST → Soft Care across pebble bottles, soaps, carton, and wipes, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Care. Tiny Palms. callouts; cotton-rise-soft-start-trio and hushgrove-* neighbour slugs left untouched.

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