Product Packaging Design

Cloud Pip Soft Pocket Tissues

Soft pocket tissue 9-pack multipack with 3-Ply Soft. Travel Pip. callouts.

Client Cloud Pip

Description

Cloud Pip is a fictional soft-hygiene house for Soft Pocket Tissues: a redesigned clear 9-pack retail wrap with original cloud-bunny, berry-bear, and chick-puff character pouches on pastel blue, pink, and yellow — never Hello Kitty, Cinnamoroll, Pompompurin, Sanrio, or licensed character chrome. White belly band reads CLOUD PIP · Pocket Tissues · 9 × 3-Ply · Soft Travel Pack. We staged the multipack as hero on powder-blue linen, then floated a spare pocket pack, tissue swirl, cotton boll, star confetti, and eucalyptus outside the wrap with exterior badges for 3-Ply Soft Sheets, Pocket Travel Size, and Collect Soft Set so the collection tile reads as kawaii travel-tissue theatre. Soft packaging fiction only — no watermarks, phones, emails, QR, or ORDER NOW bars.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep pocket-tissue multipack energy, pastel character sleeve family, and clear retail wrap storytelling as the concept — but invent Cloud Pip with original soft characters (never Sanrio lockups). Outside the wrap, floating tissue props plus 3-Ply Soft. Travel Pip. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Character pocket-tissue boards often lock licensed mascots into portfolio decks or sit as bare multipack cutouts with shop chrome. The brief needed an original fictional soft-tissue brand, redesigned 9-pack hierarchy treating the multipack as hero, and a square 1080 enriched lifestyle poster — without overwriting Clearlane wipes, Vinora wipes, or Batch A/B neighbours.

Solution

We invented Cloud Pip Soft Pocket Tissues, rebuilt hierarchy around cloud mark → CLOUD PIP → Pocket Tissues → 9 × 3-Ply, and validated an exactly 1080×1080 enriched lifestyle packshot with margin callouts outside the wrap. Artwork forced to precisely 1080×1080 with no Sanrio/Hello Kitty identity; clearlane-pure-cloth-wipes and parallel neighbour slugs left untouched.

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