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Product Packaging Design

Watch Tub Tiffin

Watch Tub Tiffin

Tiffin / dabba stack branding (secondary sleeve) lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Built for the brief: tiffin.

Client Watch Tub

Description

Watch Tub is a fictional brand concept for tiffin / dabba stack branding (secondary sleeve). We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Built for the brief: tiffin.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Concept-only redesign of tiffin / dabba stack branding (secondary sleeve) under invented brand Watch Tub; lifestyle poster theatre not a barren packshot.

Portfolio coverage lacked a dedicated hero for tiffin / dabba stack branding (secondary sleeve); briefs needed an original fictional brand and square lifestyle poster.

We invented Watch Tub, built original hierarchy for tiffin / dabba stack branding (secondary sleeve), and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Built for the brief: tiffin.' margin callouts.

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