Product Packaging Design

Bloom Peak Soft Cocoa Eggs

Purple soft cocoa egg carton with Carton Soft Nest callouts.

Client Bloom Peak

Description

Bloom Peak is a fictional chocolate house for Soft Cocoa Eggs: a redesigned purple pulp egg carton with nine embossed soft cocoa eggs and BLOOM PEAK lid crest \u2014 never Milka script, spotted-cow, or Alps trademark lookalikes as portfolio identity. We staged the open carton as hero on a soft spring table under daylight, then floated cocoa dust, chocolate shards, daisy, and ribbon outside the pack with exterior badges for Carton Soft Nest, Nine Soft Cocoa, and Spring Soft Gift so the collection tile reads as confection lifestyle theatre, clearly distinct from Tin Trail dessert tins and neighbouring packs. Soft confection language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep chocolate-as-egg-carton gift energy as the concept \u2014 invent Bloom Peak with Soft Cocoa Eggs hierarchy (never Milka). Outside the dieline, floating cocoa/daisy props plus Carton Soft Nest lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Cocoa egg boards often lock Milka trademarks into barren beige crops. The brief needed an original fictional chocolate brand, redesigned soft egg carton, and a square 1080 enriched lifestyle poster \u2014 without overwriting Tin Trail or parallel neighbours.

Solution

We invented Bloom Peak Soft Cocoa Eggs, rebuilt hierarchy around bloom crest \u2192 BLOOM PEAK \u2192 Soft Cocoa Eggs \u2192 Carton Soft Nest, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with no Milka identity; tin-trail-soft-layer-desserts and parallel neighbour slugs left untouched.

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