Product Packaging Design
Brewtrail Bottle Mug Corporate Combo
Promo branded steel bottle and ceramic mug combo pack in printed sleeve carton lifestyle poster with floating coffee bean, tea bag tag, condensation bead cue, sleeve scrap and exterior callouts: Sip The Brand.
Client Brewtrail
Description
Brewtrail is a fictional brand concept for promo branded steel bottle and ceramic mug combo pack in printed sleeve carton. We staged the product as the visual center with floating coffee bean, tea bag tag, condensation bead cue, sleeve scrap and exterior typography 'Sip The Brand.'. No real trademarks or watermarks.
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Design storytelling
From brief to designed solution
Ideation concept
Concept-only redesign of promo branded steel bottle and ceramic mug combo pack in printed sleeve carton under invented brand Brewtrail; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for promo branded steel bottle and ceramic mug combo pack in printed sleeve carton; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Brewtrail, built original hierarchy for promo branded steel bottle and ceramic mug combo pack in printed sleeve carton, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Sip The Brand.' margin callouts.
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