Print Media
Column Tier Parking Garage Level Branding
Parking garage structural column and level-number brand system lifestyle poster lifestyle poster with floating level number stencil, bollard tip, parking ticket stub, reflective strip sample and exterior callouts: Find Your Level.
Client Column Tier
Description
Column Tier is a fictional brand concept for parking garage structural column and level-number brand system lifestyle poster. We staged the product as the visual center with floating level number stencil, bollard tip, parking ticket stub, reflective strip sample and exterior typography 'Find Your Level.'. No real trademarks or watermarks.
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From brief to designed solution
Ideation concept
Concept-only redesign of parking garage structural column and level-number brand system lifestyle poster under invented brand Column Tier; lifestyle poster theatre not a barren packshot.
Problem statement
Portfolio coverage lacked a dedicated hero for parking garage structural column and level-number brand system lifestyle poster; briefs needed an original fictional brand and square lifestyle poster.
Solution
We invented Column Tier, built original hierarchy for parking garage structural column and level-number brand system lifestyle poster, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Find Your Level.' margin callouts.
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