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Product Packaging Design

Papad Plinth Atta

Atta / chakki flour multiwall sack lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Papad Plinth makes atta unmistakable.

Client Papad Plinth

Description

Papad Plinth is a fictional brand concept for atta / chakki flour multiwall sack. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Papad Plinth makes atta unmistakable.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of atta / chakki flour multiwall sack under invented brand Papad Plinth; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for atta / chakki flour multiwall sack; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Papad Plinth, built original hierarchy for atta / chakki flour multiwall sack, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Papad Plinth makes atta unmistakable.' margin callouts.

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