Product Packaging Design

Frame Fuel Daily Soft Tablets

Navy-yellow daily soft tablet duo with Strong Soft. Bright Guard. callouts.

Client Frame Fuel

Description

Frame Fuel is a fictional daily-mineral wellness house for Daily Soft Tablets: a redesigned navy-and-yellow carton system with colorful wave edge accents, original bone-frame sunburst crest, FRAME FUEL wordmark, Daily Soft Tablets hierarchy, Calcium Soft Mineral Blend cue, 30 Soft Tablets footing, and a friendly skeleton-leg kid mascot companion — never YOUR BRAND, Narson Pharmaceuticals manufacturing chrome, phones, emails, QR codes, or dense nutrition-table identity. We staged twin cartons as the hero set on textured yellow with soft navy accents, then floated chalk sticks, ribbon, leaf cues, and soft vitamin placeholders outside the packs with exterior badges for Bone Soft Path, Immune Soft, and Energy Calm Soft so the collection tile reads as strength-immunity lifestyle theatre, clearly distinct from Mineral Peak bone soft tablets, Folio Ridge arginine sachets, and neighbouring OTC packs shipping in parallel. Soft packaging fiction only for daily mineral wellness — not disease or joint-cure advertising. No Narson Group, Instagram handles, or copyright bars appear as client identity in copy or artwork.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep navy/yellow strength-immunity tablet carton energy, friendly skeleton character concept, and multi-benefit soft callouts as the concept — but invent Frame Fuel as the brand spine with Daily Soft Tablets hierarchy and an original bone-frame sunburst crest (never YOUR BRAND placeholders, Narson lockups, or cloned nutrition-table manufacturing boards). Outside the dielines, floating chalk/leaf props plus exterior Strong Soft. Bright Guard. lift the set into a Colgate-style enriched 1080 lifestyle poster. Soft claims only.

Problem statement

Strength-immunity combination tablet boards often lock manufacturing promo names (Narson), clone navy-yellow cartons and skeleton mascots as-is with YOUR BRAND placeholders and dense nutrition tables, and leave phones, emails, QR codes, and copyright bars in portfolio decks. The brief needed an original fictional daily soft-tablet brand, redesigned carton hierarchy with reinvention of the character concept, soft bright-guard storytelling (not hard medical claims), and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from bone mineral and calcium neighbours shipping in parallel.

Solution

We invented Frame Fuel Daily Soft, rebuilt hierarchy around bone-frame sunburst crest → FRAME FUEL → Daily Soft Tablets → Calcium Soft Mineral Blend → character companion, and validated an exactly 1080×1080 enriched lifestyle packshot: carton duo as hero, floating chalk/leaf props, and Strong Soft. Bright Guard. margin callouts outside the dielines. Packaging and wellness tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Narson, YOUR BRAND, phones, emails, QR, Instagram, or watermark identity; Mineral Peak, Folio Ridge, and parallel neighbour slugs left untouched.

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