Product Packaging Design
Maanhara A2 Gir Bilona Ghee Jar
Single-hero glass jar with folk-art label, jute bow, floating laddus and marigolds, and Crafted for Family Rituals. postage-stamp callout.
Client Maanhara
Description
Maanhara is a fictional heritage dairy house for a single-SKU A2 Gir cow bilona ghee jar — made from curd, slow-churned the traditional way. We redesigned a clear glass hero jar with brushed-gold lid, rustic jute neck bow, and a white-yellow-forest-green label featuring original Madhubani-Gond folk illustrations (peacock, lotus, clay churning pot), serif MAANHARA lockup, and a bilona purity row — then staged the jar on warm wood with yellow fabric, marigold and gerbera flowers, a gold bowl of laddus, and floating ghee spoon and saffron outside the dieline so the collection tile reads as festive kitchen ritual theatre, clearly distinct from Girvella multi-flavor range and third-party ghee reference branding.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Single-jar ritual as poster energy: folk-art label hero with gold lid shine and jute bow warmth, peacock-and-churn motifs as the brand mark, and curd-to-ghee bilona honesty on the face. Outside the dieline, marigolds, laddus, ghee spoon, saffron threads, and margin headlines — Crafted for Family Rituals. / A2 Gir Heritage / Slow Bilona / Curd-Churned Purity — lift one hero jar into a Colgate-style enriched 1:1 poster without Palan Poshan, GauSattva, or cloned reference label artwork.
Problem statement
Premium ghee pack boards often lock real A2 bilona brand names, identical folk-cow churn scenes, and cloned trust headlines into portfolio art, or collapse into bare jar-on-wood crops that hide ritual storytelling. The brief needed an original fictional single-jar ghee brand, redesigned folk label with readable English hierarchy, and a square 1080 enriched lifestyle poster with floating props and postage-stamp callout energy — visually separate from Girvella multi-SKU range and parallel food-pack neighbours.
Solution
We invented Maanhara, rebuilt hierarchy around MAANHARA → A2 Gir Cow Ghee → Made from Curd → Bilona Method, and validated an exactly 1080×1080 enriched lifestyle packshot: hero jar with floating flowers, laddus, ghee spoon, and exterior callouts outside the label. FMCG and food-beverage industries plus packaging tags mark the work for collection filters; no Palan Poshan or GauSattva text appears in copy or artwork.
More proof
Related work
Product Packaging Design
Aurora Roast Pouch System
Shelf-ready coffee identity across pouch, box, and cup.
Product Packaging Design
Ember Crunch — Smoky Chili Tomato
High-energy snack pouch built for flavour-speed on shelf.
Product Packaging Design
NovaCare Pharma Cartons
Clear medical-grade carton system for an OTC medicine line.