Product Packaging Design
Kanakva Chakki Fresh Atta 10kg Jute Sack
Coarse jute drawstring 10kg sack with red-yellow band hierarchy, maroon farm panel, floating wheat and roti props, and stone-ground callouts.
Client Kanakva
Description
Kanakva is a fictional Punjab staples house for Chakki Fresh Atta — a 10kg coarse jute drawstring sack built for family wholesale pantry shopping. We redesigned an original wheat-sun barn emblem, KANAKVA red ribbon lockup, yellow CHAKKI FRESH ATTA band (correct FRESH spelling), maroon farm silhouette panel with windmill and tractor energy, and a four-icon benefit row — Punjab Wheat Energy, Pure Atta, Rich in Fibre, Stone-Ground Fresh — then staged wheat stalks, flour bowl, wooden scoop, stacked rotis, and stone chakki grinder outside the sack with Stone-Ground. Farm Fresh. margin callouts so the collection tile reads as warm traditional jute-sack theatre, clearly distinct from Rotivra 5kg split-panel sacks and third-party chakki flour trademarks.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Jute authenticity as the shelf signal: upright 10kg drawstring sack hero with coarse burlap texture, red-yellow band hierarchy, and maroon farm illustration panel. Outside the dieline, wheat stalks, flour bowl, rotis, chakki grinder, and margin badges — Punjab Wheat, 100% Atta, Rich Fibre, 10kg Family Pack — lift a wholesale atta sack into Colgate-style enriched poster composition without Suraj Bhog, Ranjit Singh Flour & Oil Mill, or cloned sun-farmhouse emblem artwork.
Problem statement
Chakki atta jute sacks often clone real Punjab mill trademarks with identical sun-farmhouse emblems, FREASH misspellings, and fixed benefit icon rows, or collapse into bare sack-on-white crops that hide roti and mill proof. The brief needed an original fictional staples brand, redesigned 10kg jute drawstring sack with clear English hierarchy (brand → chakki fresh atta → 10kg → benefit icons), and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from Rotivra 5kg sacks and parallel organic atta pouch work.
Solution
We invented Kanakva, rebuilt hierarchy around KANAKVA → CHAKKI FRESH ATTA → NET WEIGHT 10KG → farm panel → four benefit icons → KANAKVA STONE MILL CO., and validated an exactly 1080×1080 enriched lifestyle packshot: floating wheat, flour bowl, rotis, chakki, and margin callouts outside the jute sack. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg and food-beverage; no Suraj Bhog, Ranjit Singh, or Punjab mill address appears in copy or artwork.
More proof
Related work
Product Packaging Design
Aurora Roast Pouch System
Shelf-ready coffee identity across pouch, box, and cup.
Product Packaging Design
Ember Crunch — Smoky Chili Tomato
High-energy snack pouch built for flavour-speed on shelf.
Product Packaging Design
NovaCare Pharma Cartons
Clear medical-grade carton system for an OTC medicine line.