Masalva Heritage Namkeen Mix

SKU PXRT-2574

Navy-and-gold heritage namkeen pouch with scalloped window, floating sev and peanut props, and Crunch. Heritage. Joy. callouts. Plus enriched open-frame gallery stills.

Client Masalva

Description

Masalva is a fictional artisan savory-snacks house for Heritage Namkeen Mix — a 200g resealable stand-up pouch in deep navy with gold foil accents. We redesigned an original peacock-in-hexagon emblem (not a palace silhouette clone), geometric lattice borders (not mandala/jali copies), scalloped arch product window revealing sev, peanuts, lentils, and curry leaves, and rewritten claim marks — then staged floating peanuts, sev strands, dried chili, curry leaves, and a brass bowl spill outside the pack with Crunch. Heritage. Joy. margin callouts so the collection tile reads as premium Indian namkeen theatre, clearly distinct from Chavora tea-time trio neighbours and third-party heritage snack references. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks

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Design storytelling

From brief to designed solution

Ideation concept

Jewel-tone heritage as the story: one navy hero pouch with gold foil, scalloped window honesty, and peacock medallion brand mark. Outside the dieline, sev, peanuts, chili, and curry leaves float with margin badges — 100% Natural · Premium Quality · Veg Mark · 200g Kitchen Pack — in Colgate-style enriched poster composition without Rajsen, RAJSEN, Royal Namkeen Mix lockup clones, or The Heritage Snack Co. identity.

Problem statement

Premium Indian namkeen boards often lock real heritage-brand palace logos, cloned mandala/jali patterns, and navy-plus-green duo compositions into portfolio art, or collapse into bare pouch-on-grey crops that hide savory appetite proof. The brief needed an original fictional namkeen brand, a redesigned single 200g window pouch with rewritten claim badges, and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from Chavora three-pouch tea-time work and parallel atta/dal/rice pack neighbours.

Solution

We invented Masalva, rebuilt hierarchy around MASALVA → Artisan Savory Co. → Heritage NAMKEEN MIX → Aromatic Crunchy Savory Blend → TRADITIONAL INDIAN SNACK · 200g with 100% Natural and Premium Quality claims, and validated an exactly 1080×1080 enriched lifestyle packshot: floating sev, peanuts, chili, curry leaves, brass bowl, and margin callouts outside the pouch. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg, food-beverage, and snacks; no Rajsen or reference heritage snack trademarks appear in copy or artwork. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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