Product Packaging Design
Trekora Trail Cheddar Chips
Two-tone explorer-mascot potato chip pouch with floating cheddar props and Snack Quest Crunch. callouts.
Client Trekora
Description
Trekora is a fictional kids-and-family crisps house for Trail Cheddar potato chips. We redesigned a matte two-tone chocolate-and-tan pillow pouch with a mountain-ridge colour break, bubbly TREKORA wordmark over Trail Finds script, TRAIL CHEDDAR hierarchy, and an original freckled explorer-kid mascot in a compass-band hat, teal bandana, mustard shirt, and indigo cargo shorts overflowing with wavy cheddar chips — then staged floating crisps, brass compass, cheddar cube, potato half, and rosemary outside the bag with margin badges so the collection tile reads as playful snack-quest theatre, clearly distinct from Chippes/Phoe reference branding, Yolkora fried-egg crisps, and Masaflare chip-trio neighbours.
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Design storytelling
From brief to designed solution
Ideation concept
Adventure as appetite: two-tone brown/tan pouch hero, original cargo-pocket chip mascot as the shelf gag, and trail props that feel kids-family outdoorsy without cloning third-party characters. Outside the dieline, floating chips, compass, cheddar, potato, rosemary, and margin lines — Snack Quest Crunch. — with Bold Cheddar, Kid Adventure, Crunch Trail, and 150g Pack badges lift a single packshot into Colgate-style enriched poster energy without Chippes, Phoe, or watermark language.
Problem statement
Kids explorer-mascot chip boards often lock real snack trademarks and cloned cartoon characters into portfolio art, or collapse into bare bag-on-wood crops that hide storytelling. The brief needed an original fictional trail-cheddar brand, redesigned two-tone pouch with a non-clone explorer mascot, and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from fried-egg specialty crisps and multi-SKU chip trios already shipping.
Solution
We invented Trekora, rebuilt hierarchy around TREKORA → Trail Finds → explorer mascot with chip-overflow cargo → TRAIL CHEDDAR / Potato Chips · 150g, and validated an exactly 1080×1080 enriched lifestyle packshot: floating chips and trail props with margin callouts outside the pouch. Packaging, snacks, and food-beverage tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Chippes or Phoe identity.
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