Product Packaging Design
Goldenloom Organic Whole Wheat Atta
Cork-and-cream 5kg atta bag with wheat window, floating grain props, and Field to Flour. Pure & Simple. callouts.
Client Goldenloom
Description
Goldenloom is a fictional organic staples house for Organic Whole Wheat Atta — a 5kg upright flour bag built around field-to-kitchen honesty. We redesigned an original hexagonal wheat-knot emblem in sage and gold, cork-kraft textured top panel with circular wheat-stalk window, cream lower body with GOLDENLOOM serif lockup, and organic stone-ground hierarchy — then staged wooden bowls of whole wheat and milled flour, loose stalks, floating grains, and flour dust outside the pack with Field to Flour. Pure & Simple. margin callouts so the collection tile reads as premium organic pantry theatre, clearly distinct from brown-mustard Rotivra chakki sacks and third-party terracotta-emblem atta clones.
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Design storytelling
From brief to designed solution
Ideation concept
Organic field honesty as the story: two-tone cork-and-cream 5kg bag hero with circular wheat window, sage hexagonal wheat-knot mark (not terracotta sun-fan emblem), and twine-tied fold-top craft cue. Outside the dieline, grain spill, flour puff, stalks, and wooden bowls float with margin badges — Organic Stone-Ground, 100% Whole Wheat, Soft Chapati Ready — in Colgate-style enriched poster composition without Shaktii, Shakti, or cloned cork-window atta artwork.
Problem statement
Premium organic atta bags often either clone real trademarks with terracotta sun emblems, cork windows, and script wordmarks, or collapse into bare pack-on-white crops that hide kitchen proof. The brief needed an original fictional organic brand, redesigned two-tone 5kg sack with clear English hierarchy (brand → organic whole wheat atta → net wt 5 kg), and a square 1080 enriched lifestyle poster with floating props and external typography — category-distinct from Rotivra chakki sacks and parallel rice/dal/coffee pack work.
Solution
We invented Goldenloom, rebuilt hierarchy around GOLDENLOOM → ORGANIC WHOLE WHEAT ATTA → Net Wt. 5 KG with organic stone-ground benefit row, and validated an exactly 1080×1080 enriched lifestyle packshot: floating grains, flour dust, stalks, bowl props, and exterior Field to Flour. Pure & Simple. callouts. Packaging, mockup-presentation, and brand-suite tags mark the work for collection filters; industries fmcg and food-beverage; no Shaktii text or clone emblem appears in copy or artwork.
More proof
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