Product Packaging Design
Beurora Keto Butter Cookies Carton
Royal-blue butter cookie carton with floating bakery props and Golden Butter. Cleaner Bite. callouts.
Client Beurora
Description
Beurora is a fictional cleaner-snack bakery house for Golden Butter Cookies — a redesigned horizontal royal-blue matte carton with cream BEURORA serif hierarchy, an original butter-swirl B monogram (not a crown clone), ivory script Golden over Didot-style BUTTER COOKIES, gold filigree, a soft 0g SUGAR ADDED oval, and a champagne KETO · GRAIN FREE ribbon with cookie photography along the lower face. We staged floating swirl, pretzel, and round butter cookies, butter curls, almond flour, almonds, vanilla beans, and light dust outside the pack with margin badges for 0g Sugar Added, Keto Friendly, and Butter Bakery Classic so the collection tile reads as premium bakery-on-blue lifestyle theatre, clearly distinct from ChocZero identity, Sablora shortbread jars, Biskora cream-sandwich cartons, Doughvelle protein cookie pouches, Circora cookie tubes, Gildora tins, and Crumbora bakery-card neighbours shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep horizontal royal-blue butter-cookie carton energy, elegant script-plus-serif product naming, gold flourishes, zero-sugar and keto ribbons, cookie photography along the bottom, and three-quarter packshot presence as the concept — but invent Beurora as the brand spine with Golden Butter Cookies English hierarchy and a butter-swirl B mark (never ChocZero / CHOC ZERO / crown lockup). Outside the dieline, floating cookies and butter props plus exterior headline Golden Butter. Cleaner Bite. lift a single carton into a Colgate-style enriched 1080 lifestyle poster without third-party snack trademarks or studio watermarks.
Problem statement
Butter-cookie keto boards often lock real brand names (ChocZero), cloned crown-and-royal-blue artwork, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional cleaner-butter-cookie brand, redesigned sapphire carton hierarchy, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from shortbread jars, cream-biscuit cartons, protein cookie pouches, cookie tubes, metal tins, and die-cut bakery cards shipping in parallel.
Solution
We invented Beurora, rebuilt hierarchy around butter-swirl B → BEURORA → Golden / BUTTER COOKIES → 0g SUGAR ADDED → KETO · GRAIN FREE → Net Wt. 8 oz / 226g, and validated an exactly 1080×1080 enriched lifestyle packshot: hero carton center, floating cookie/butter/almond props, and Golden Butter. Cleaner Bite. margin callouts outside the dieline. Packaging and snacks/FMCG tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no ChocZero identity or watermark text; neighbouring cookie slugs untouched.
More proof
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