Product Packaging Design

Grove Soft Black Truffle Sugo

Soft Black Truffle sugo jar with floating forest props and Soft Grove. Soft Truffle. callouts.

Client Grove Soft

Description

Grove Soft is a fictional soft pasta sauce house for Soft Black Truffle Sugo: a redesigned tall clear glass jar with silver lid, matte white Soft Tartufo label, original GROVE SOFT wordmark, Soft Natural Sugo hierarchy, and soft truffle illustration — never Italianavera lockups, cloned barren white crops as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the jar as hero on warm kitchen stone, then floated black truffles, mushrooms, basil, and tomatoes outside the pack with exterior badges for Soft Natural Sugo, Soft Jar Ritual, and Soft Forest Cap so the collection tile reads as soft truffle sugo lifestyle theatre, clearly distinct from parallel sauce and grocery packs. Soft packaging storytelling only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep tall glass sugo jar energy, white tartufo label calm, and soft black-truffle storytelling as the concept — invent Grove Soft (never Italianavera / -vra marks). Outside the dieline, floating forest props plus Soft Grove. Soft Truffle. lift into a Colgate-style 1080 lifestyle poster.

Problem statement

Truffle sugo boards often lock Italianavera marks or paste barren white jar crops into portfolio decks. The brief needed an original fictional soft truffle sauce brand, redesigned jar hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Grove Soft Black Truffle Sugo, rebuilt hierarchy around GROVE SOFT → Soft Tartufo → Soft Natural Sugo, and validated an exactly 1080×1080 enriched lifestyle packshot; parallel neighbour slugs left untouched.

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