Meridel Coastal Bath Stones

SKU PXRT-2432

Arched drawer cartons for a coastal spa bath-stone ritual trio. Plus enriched open-frame gallery stills.

Client Meridel

Description

Meridel is a fictional spa bath brand built around Coastal Bath Stones — three mineral-soaked ritual stones staged in cream arched sliding-drawer cartons. We redesigned watercolor marine faces (kelp fringe, coral fan, shell cluster), kept soft ribbon pull tabs, and composed a square enriched poster with sea glass, dried seaweed, and a starfish outside the packs plus quiet Tide-quiet ritual callouts — distinct from windowed soap-bar systems. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Luxury / premium finish concepts Brand suite Mockup presentation Wellness Packaging Personal Care Spa Bath Cosmetic FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Cream arched sleeves as the quiet luxury signal; one watercolor marine motif per SKU so the trio reads as a coastal family without cloning a single shell. Soft sage-to-cream dual-tone atmosphere, ribbon color coding, and exterior poster lines — Coastal bath stones / Tide-quiet ritual — kept sparse so drawers and speckled stones stay the tactile hero.

Problem statement

Spa bath sets often clone ocean-named arched packs or collapse into generic cream gift boxes. The brief needed an original fictional brand, redesigned marine illustration hierarchy, and a square lifestyle poster with props and callouts outside the dieline — not a windowed soap family lookalike.

Solution

We invented Meridel, rebuilt three arched drawer sleeves with refreshed watercolor coastal art and ribbon pulls, and validated an exactly 1080×1080 lifestyle packshot: soft coastal props and minimal spa headlines outside the packs. Packaging and spa-bath tags mark the work for collection filters. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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