Hug Soft Rice Honey Sip

Kraft Soft Bear rice-sip sleeve with floating honey-rice theatre and Soft Hug. Honey Rice Soft. callouts.

Client Hug Soft

Description

Hug Soft is a fictional soft rice-honey sip house for Soft Rice Honey Sip: a redesigned clear bottle with kraft bear-hug sleeve, yellow honey-pot label, HUG SOFT wordmark, Soft Bloom Soft Rice Soft Pour cues — never Daiginjo Amazake, Sapporo, Odori Honey trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the bottle as hero on soft wood, then floated rice, honey, and bees outside the pack with exterior badges for Soft Bear Sleeve, Soft Honey Pot, and Soft Rice Sip so the collection tile reads as soft hug beverage lifestyle theatre, clearly distinct from Comb Soft honey and neighbouring sip packs. Soft claims only.

Kraft / sustainable look Brand suite Mockup presentation Packaging Coffee & Tea FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep bear-hug kraft sleeve energy, honey-pot label, and soft rice-honey storytelling as the concept — but invent Hug Soft as the brand spine with Soft Rice Honey Sip hierarchy (never Amazake regional trademark lockups). Outside the dieline, floating rice-honey props plus Soft Hug. Honey Rice Soft. lift the bottle into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Character beverage boards often lock Amazake brand collabs into portfolio decks. The brief needed an original fictional soft hug rice-honey sip brand, redesigned sleeve hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Hug Soft Rice Honey Sip, rebuilt hierarchy around bear sleeve → HUG SOFT → Soft Rice Honey Sip → Soft Honey Pot, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Hug. Honey Rice Soft. margin callouts; comb-soft-gold-honey-jar neighbour slug left untouched.

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