Gather Peak Premium Nut Mix

Cream-bronze nut mix pouch with Crunch Soft Mix callouts.

Client Gather Peak

Description

Gather Peak is a fictional pantry snack house for Soft Nut Mix: a redesigned cream-and-bronze stand-up pouch with circular product window, gold three-leaf crest, GATHER PEAK lockup, and Premium Soft Mix cues — never Russian marketplace NUT MIX boards, Telegram handles, or designer credits as client identity. We staged the pouch as hero under warm beige light, then floated almonds, cashews, pecans, and pistachios outside the pack with exterior badges for Almond Cashew Cue, Crunch Soft Mix, and Trail Soft Snack so the collection tile reads as soft nut-mix lifestyle theatre, clearly distinct from Leaf Cove almonds and Shell Cove walnuts. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Label systems Brand suite Mockup presentation Packaging FMCG Snacks Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep circular-window nut-mix explosion energy as the concept — invent Gather Peak with Soft Nut Mix hierarchy (never Cyrillic marketplace cards). Outside the dieline, floating nuts plus Crunch Soft Mix. Soft claims only; strip designer/Telegram chrome.

Problem statement

Nut-mix boards often lock Cyrillic infographics and designer watermarks into beige portfolio sheets. The brief needed an original fictional brand, English redesign, and a square 1080 enriched lifestyle poster.

Solution

We invented Gather Peak, rebuilt hierarchy around leaf crest → GATHER PEAK → Soft Nut Mix → Premium Soft Mix, and validated an exactly 1080×1080 enriched lifestyle packshot with Almond Cashew Cue. Trail Soft Snack. callouts; leaf-cove and shell-cove neighbours left untouched.

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