Product Packaging Design

Crisp Nest Soft Citrus Hex Cookies

Pastel hex Soft Citrus cookie trio with floating fruit-slice theatre and Soft Hex. Bright Bite. callouts.

Client Crisp Nest

Description

Crisp Nest is a fictional soft citrus cookie house for Soft Lime Soft Coconut Soft Berry hex cartons: redesigned pastel hexagonal windows showing soft cookies, CRISP NEST wordmark, Soft Citrus hierarchy, and stylized citrus-slice toppers — never Les Craquants trademarks, garbled flavor type, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the mint-yellow-rose trio as hero on soft studio light, then floated crumbs, coconut, lime, and berry bits outside the packs with exterior badges for Soft Window Crisp, Soft Citrus Trio, and Soft Nest Hex so the collection tile reads as soft hex cookie lifestyle theatre, clearly distinct from Doughvelle protein cookies, Merciora bars, and neighbouring snack packs. Soft claims only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep pastel hex cookie carton energy, circular windows, citrus-slice toppers, and trio flavor storytelling as the concept — but invent Crisp Nest as the brand spine with Soft Lime Soft Coconut Soft Berry hierarchy (never Les Craquants lockups). Outside the dielines, floating citrus props plus Soft Hex. Bright Bite. lift the set into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Hex cookie boards often lock Les Craquants marks and clone citrus-topper grids into portfolio decks. The brief needed an original fictional soft hex cookie brand, redesigned trio hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Doughvelle or parallel neighbours.

Solution

We invented Crisp Nest Soft Citrus Hex Cookies, rebuilt hierarchy around hex window → CRISP NEST → Soft Lime Soft Coconut Soft Berry → Soft Slice Topper, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Hex. Bright Bite. margin callouts; doughvelle neighbour slugs left untouched.

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