Drauvra ClearCrest Classic Nasal Spray

Teal-black ClearCrest medicated decongestant carton + spray with floating cold-relief theatre and Open Crest. Clear Breath. callouts.

Client Drauvra

Description

Drauvra is a fictional OTC cold-care house for ClearCrest Classic Nasal Spray: a redesigned teal-to-charcoal European pharmacy carton with white DRAUVRA wordmark, silver CLEARCREST band, original angular profile pathway with luminous cyan nasal-passage glow (never a Nasivin silhouette clone), spray-mist nozzle badge, Medicated Decongestant Spray hierarchy, Adults & children 6+ cue, 10 ml footer, and matching opaque white pump bottle — never Nasivin, CLASSIC as Nasivin line identity, P&G Health, or oxymetazoline INN billboard branding. We staged carton + bottle as the full-set hero, then floated eucalyptus, soft tissue, cool vapor ribbons, teal knit scarf cue, and mist droplets outside the packs with exterior badges for Adults & Kids 6+, 10 ml Classic, Short-Term Relief, and Pharmacy Ready so the collection tile reads as teal medicated decongestant theatre, clearly distinct from Zephyra ClearDay allergy nasal sprays, Saluvra SoftLane all-ages saline sprays, Rinivra OpenLane yellow nose drops, Menthora menthol blister sticks, Audivra ear drops, and neighbouring OTC packs shipping in parallel.

Label systems Minimal medical aesthetic Brand suite Mockup presentation Wellness Packaging FMCG Healthcare Pharmaceutical Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep classic adult medicated nasal decongestant carton-plus-bottle energy, teal/black/white European OTC hierarchy, profile-pathway glow relief metaphor, spray-mist icon, adults-and-children-6+ positioning, and ~10 ml pack size as the concept — but invent Drauvra as the brand spine with ClearCrest hierarchy and a redesigned angular pathway-glow mark (never Nasivin faces, CLASSIC Nasivin line locks, P&G Health chrome, or cloned pack art). Outside the dielines, floating eucalyptus/tissue/vapor cold-relief props plus exterior headline Open Crest. Clear Breath. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party decongestant trademarks, seals, or studio watermarks.

Problem statement

Classic medicated nasal-decongestant boards often lock real brand names (Nasivin / P&G Health), clone teal-black silhouette cartons with oxymetazoline INN chrome as-is, and barren pack-on-white crops into portfolio decks — or collide with allergy nasal-mist fiction (Zephyra), all-ages saline hygiene (Saluvra), and yellow nose-drop mockups (Rinivra) already shipping. The brief needed an original fictional medicated classic decongestant spray brand, redesigned carton-plus-bottle hierarchy treating the full system as hero, and a square 1080 enriched lifestyle poster with floating cold-relief props and external typography — clearly separate from those nasal neighbours.

Solution

We invented Drauvra ClearCrest, rebuilt hierarchy around angular pathway-glow → DRAUVRA → CLEARCREST → Medicated Decongestant Spray → Adults & children 6+ → 10 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + white pump bottle as hero, floating eucalyptus/tissue/vapor props, and Open Crest. Clear Breath. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Nasivin, CLASSIC-line Nasivin, P&G Health, or watermark identity; Zephyra, Saluvra, Rinivra, Menthora, and Audivra neighbour slugs untouched.

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