Product Packaging Design
Sunnora Kids Cough & Flu Syrup
Yellow kids cough-and-flu carton-plus-bottle set with floating honey–lemon theatre and Soft Sips. Clearer Days. callouts.
Client Sunnora
Description
Sunnora is a fictional pediatric OTC house for Kids Cough & Flu Syrup: a redesigned white-and-sunny-yellow carton with coral SUNNORA wordmark, original kite-and-cloud-pillow cartoon kids (never the yellow-dress and book duo), Gentle Daytime Relief banner, and a matching amber 60 ml bottle — never Anacetine, Berlico Farma, Halal Indonesia seals, or real API ingredient walls. We staged floating dosing spoon, honey drip, lemon, chamomile, tissue, and soft steam outside the full set with exterior badges for Kid-Gentle Formula, Daytime Ease, and Family Pharmacy Ready so the collection tile reads as warm kids-pharmacy lifestyle theatre, clearly distinct from Cephora migraine cartons, Ostivra joint gels, Rosalyra rose softcaps, Rhizora joint capsules, and Novacare pharma suites shipping in parallel.
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Design storytelling
From brief to designed solution
Ideation concept
Keep sunny yellow kids pharmacy energy, carton-plus-amber-bottle set, playful cartoon characters, and gentle cold/cough relief storytelling as the concept — but invent Sunnora as the brand spine with Soft Sips. Clearer Days. hierarchy and original kite/cloud-pillow kids art (never Anacetine, Berlico Farma bird locks, Halal Indonesia seals, or cloned Indonesian sirup copy). Outside the dielines, floating honey/lemon/spoon props plus exterior benefit callouts lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party pediatric trademarks or studio watermarks.
Problem statement
Kids cough-and-flu syrup boards often lock real brand names (Anacetine / Berlico Farma), clone yellow carton cartoon layouts with Indonesian claim walls and Halal seals into portfolio decks, or collapse into barren white pack crops that hide lifestyle theatre. The brief needed an original fictional pediatric syrup brand, redesigned carton-plus-bottle hierarchy with gentle daytime-relief storytelling, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from adult migraine cartons, topical joint gels, rose collagen softcaps, curcumin joint capsules, allergy nasal sprays, and skincare neighbours shipping in parallel.
Solution
We invented Sunnora, rebuilt hierarchy around sunburst mark → SUNNORA → Kids Cough & Flu Syrup → original kite/cloud kids art → Gentle Daytime Relief → 60 ml Bottle Set, and validated an exactly 1080×1080 enriched lifestyle packshot: full carton-plus-bottle set as hero, floating honey/lemon/spoon props, and Soft Sips. Clearer Days. margin callouts outside the dielines. Packaging and healthcare tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Anacetine, Berlico Farma, Halal seal identity, or watermark text; Cephora, Ostivra, Rosalyra, Rhizora, and Novacare neighbour slugs untouched.
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