Product Packaging Design
Zephyra ClearDay Nasal Spray
Clinical blue/white/coral allergy nasal spray carton-and-bottle set with floating fresh-air theatre and Clear Day. Easy Breath. callouts.
Client Zephyra
Description
Zephyra is a fictional OTC allergy-care house for ClearDay Nasal Spray: a redesigned cobalt-and-white retail carton with coral All-Day Calm banner, original dotted airflow-arc mark, Multi-Symptom hierarchy, Non-Drowsy feel cue, scent-light mist formula language, 120 sprays footer, and matching white bottle with translucent soft-teal cap — never Nasacort, Allergy 24HR, or Sanofi identity. We staged carton + bottle as the full-set hero, then floated meadow wildflowers, grass blades, tissue cue, soft mist droplets, and pollen-glow particles outside the packs with exterior badges for All-Day Calm, Multi-Symptom, Non-Drowsy Feel, and Scent-Light Mist so the collection tile reads as clinical fresh-air pharmacy theatre, clearly distinct from Cephora migraine cartons, Ostivra joint gels, Menthora menthol blister cards, Sunnora kids cough syrups, Rosalyra rose collagen softcaps, Rhizora curcumin capsules, and NovaCare pharma suites shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep allergy nasal spray carton-plus-bottle energy, clinical blue/white retail with warm coral all-day calm banner, multi-symptom non-drowsy scent-light storytelling, and fresh-air lifestyle cues as the concept — but invent Zephyra as the brand spine with ClearDay hierarchy and a dotted airflow-arc mark (never Nasacort swoosh-in-letter locks or Allergy 24HR banners). Outside the dielines, floating meadow/tissue/mist props plus exterior headline Clear Day. Easy Breath. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party OTC trademarks or studio watermarks.
Problem statement
Allergy nasal spray boards often lock real brand names (Nasacort / Allergy 24HR), cloned blue-white-orange carton artwork with prescription-strength clinical chrome, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional OTC allergy mist brand, redesigned carton-and-bottle set treating the full system as hero, and a square 1080 enriched lifestyle poster with floating fresh-air props and external typography — distinct from migraine headache cartons, topical joint gels, menthol blister inhalers, kids cough syrups, and rose collagen softcaps shipping in parallel.
Solution
We invented Zephyra ClearDay, rebuilt hierarchy around airflow-arc → ZEPHYRA → CLEARDAY NASAL SPRAY → Multi-Symptom / All-Day Calm → Non-Drowsy / scent-light → 120 sprays, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + bottle as hero, floating meadow/mist/tissue props, and Clear Day. Easy Breath. margin callouts outside the dielines. Packaging and minimal-medical-aesthetic tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Nasacort, Sanofi, Allergy 24HR, or watermark text; Cephora, Ostivra, Menthora, Sunnora, Rosalyra, Rhizora, and NovaCare neighbour slugs untouched.
More proof
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