Product Packaging Design
Calcivra Bone Fortify Tablets
Sapphire-gold bone-support carton with Osseo4 petal graphic, floating calcium theatre, and Stand Strong. Move Steady. callouts.
Client Calcivra
Description
Calcivra is a fictional OTC bone-support house for Bone Fortify Tablets: a redesigned sapphire-navy and white pharmacy carton with a sharp diagonal gold ribbon seam, gold bone-pillar monogram, CALCIVRA wordmark, BONE RITUAL micro-line, original gold hexagon/petal Osseo4 map for Ca / Mg / Zn / D3 (never a cloned four-color pie ring), Healthy Bones & Steady Joints benefit line, Immunity / Muscle / Teeth cues, and 30 Tablets count — never Calcio-D identity. We staged floating white tablets, milk splash, cheese, kale, sesame, mineral crystals, and linen outside the pack with exterior badges for Osseo4 Complex, Bone & Joint Daily, Ca · Mg · Zn · D3, and Pharmacy Channel Ready so the collection tile reads as clinical bone-health lifestyle theatre, clearly distinct from Ostivra joint gels, Rosalyra collagen softcaps, Cephora migraine cartons, Rhizora curcumin capsules, Zephyra nasal sprays, and Novacare pharma suites shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep blue/white/gold pharmacy-retail energy, calcium + vitamin D bone/joint tablet carton, nutrient quadrant storytelling, and immunity/muscle/teeth support cues as the concept — but invent Calcivra as the brand spine with Bone Fortify / Osseo4 Complex hierarchy and a redesigned diagonal gold ribbon plus hexagon/petal nutrient map (never Calcio-D lockups or cloned convex-curve carton art). Outside the dieline, floating tablet/milk/kale props plus exterior headline Stand Strong. Move Steady. lift a single medicine box into a Colgate-style enriched 1080 lifestyle poster without third-party supplement trademarks or studio watermarks.
Problem statement
Calcium and bone-support boards often lock real brand names (Calcio-D), clone dark-blue pharmacy cartons with gold-ring Ca/Mg/Zn/Vit D quadrant graphics as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional bone-fortify tablet brand, redesigned carton hierarchy with Osseo4 storytelling, and a square 1080 enriched lifestyle poster with floating nutrient props and external typography — distinct from topical joint gels, rose collagen softcaps, migraine headache cartons, turmeric joint capsules, and allergy nasal sprays shipping in parallel.
Solution
We invented Calcivra, rebuilt hierarchy around bone-pillar → CALCIVRA → Bone Ritual → Bone Fortify Tablets → Osseo4 petal map → Healthy Bones & Steady Joints → 30 Tablets, and validated an exactly 1080×1080 enriched lifestyle packshot: carton as hero, floating tablet/milk/mineral props, and Stand Strong. Move Steady. margin callouts outside the dieline. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Calcio-D identity or watermark text; Ostivra, Rosalyra, Cephora, Rhizora, Zephyra, and Novacare neighbour slugs untouched.
More proof
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