Product Packaging Design

Sunny Soft Hand & Face Wipes

Yellow handprint soft wipe pack with Soft Wipe. Bright Hands. callouts.

Client Sunny Soft

Description

Sunny Soft is a fictional soft wipe house for Soft Hand & Face Wipes: a redesigned pale yellow soft pack with white flip lid, original sunny handprint graphic, SUNNY SOFT wordmark, Soft Dirty Lift \u00b7 Tear-Soft Clean cues, 25 soft sheets \u2014 never Johnson\u2019s Hand & Face Wipes, No More Tears trademarks, CVS shelf price tags, or contact bars as client identity. We staged the pack on bright soft wood, then floated lemon, soft cloth, droplets, and sponge outside the pack with exterior badges for Soft Dirt Lift, Tear-Soft Clean, and Soft Pack Ready so the collection tile reads as sunny-soft wipe lifestyle theatre, clearly distinct from Rose Cloth Fresh Sip Wipes, Vinora wipes, and neighbouring personal-care packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep yellow handprint wipe-pack energy and soft face-hand clean storytelling as the concept \u2014 but invent Sunny Soft as the brand spine with Soft Hand & Face hierarchy and original handprint art (never Johnson\u2019s lockups). Outside the dieline, floating lemon/cloth props plus Soft Wipe. Bright Hands. lift the pack into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Hand-and-face wipe boards often keep Johnson\u2019s trademarks and pharmacy sale tags. The brief needed an original fictional soft wipe brand, redesigned pack hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Rose Cloth or parallel neighbours.

Solution

We invented Sunny Soft Soft Hand & Face Wipes, rebuilt hierarchy around handprint \u2192 SUNNY SOFT \u2192 Soft Hand & Face Wipes \u2192 25 soft sheets, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Wipe. Bright Hands. callouts; rose-cloth-fresh-sip-wipes and parallel neighbour slugs left untouched.

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