Rose Tub Soft Baby Cream

Pink 100 g soft cream jar with Soft Cream. Tiny Tub. callouts.

Client Rose Tub

Description

Rose Tub is a fictional classic cream house for Soft Baby Cream: a redesigned pale pink 100 g jar with rosy lid, original heart-nest crest, ROSE TUB wordmark, Soft Baby Cream hierarchy, mild soft care cues \u2014 never Johnson\u2019s Baby Cream, Blush Nest six-pack systems, or retail-aisle barcode chrome as client identity. We staged the jar on a soft pedestal, then floated shea, aloe, pink petal, and cotton outside the pack with exterior badges for Mild Soft Care, Everyday Soft Moisture, and 100 g Soft Jar so the collection tile reads as rose-tub lifestyle theatre, clearly distinct from Blush Nest classic six, Pip Soft lotion, and neighbouring baby packs. Soft care language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep classic pink baby cream jar energy and mild soft moisture storytelling as the concept \u2014 but invent Rose Tub as the brand spine with Soft Baby Cream hierarchy and original heart-nest crest (never Johnson\u2019s lockups). Outside the dieline, floating shea/petal props plus Soft Cream. Tiny Tub. lift the jar into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Baby cream boards often keep Johnson\u2019s trademarks and store-hand photography. The brief needed an original fictional soft cream jar brand, redesigned hierarchy, and a square 1080 enriched lifestyle poster \u2014 without overwriting Blush Nest or parallel neighbours.

Solution

We invented Rose Tub Soft Baby Cream, rebuilt hierarchy around heart-nest \u2192 ROSE TUB \u2192 Soft Baby Cream \u2192 100 g, and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Soft Cream. Tiny Tub. callouts; blush-nest-classic-soft-care-six and parallel neighbour slugs left untouched.

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