Product Packaging Design

Kind Glow Soft Daily Soft Lotion

Cream Soft Daily lotion pump with Soft Care. Every Day. callouts.

Client Kind Glow Soft

Description

Kind Glow Soft is a fictional everyday soft-moisture house for Soft Daily Baby Lotion: a redesigned pale cream rounded bottle with butter-yellow pump, original kind-glow leaf crest, KIND GLOW SOFT wordmark, Soft Daily Lotion hierarchy, Soft calendula complex cue, Soft barrier comfort line, Plant Soft Ingredients seal — never g and h, Amway, or manufacturer chrome. We staged the bottle as hero on chunky white knit under soft daylight, then floated knitted bunny rattle, wooden toy car, and baby breath outside the pack with exterior badges for Soft Day Moisture, Non-Greasy Soft Feel, Fragrance Soft Free, and Kind Glow Soft so the collection tile reads as soft-day lotion lifestyle theatre, clearly distinct from Hushgrove Dewbath, Baob Soft Velvet, and Ellie Soft twins. Soft baby-care packaging language only — not hard barrier medical claims; no phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep soft daily baby lotion flatlay energy and knit-nursery theatre as the concept — but invent Kind Glow Soft as the brand spine with Soft Daily Lotion hierarchy and an original kind-glow leaf crest (never g and h lockups). Outside the dieline, floating nursery props plus Soft Care. Every Day. lift the lotion into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Daily baby lotion boards often lock g and h or Amway identities or leave claim walls as the only story. The brief needed an original fictional Soft Daily Lotion brand, redesigned cream pump hierarchy, and a square 1080 enriched lifestyle poster — without overwriting hushgrove-dewbath-lotion or baob-soft-velvet-moisture.

Solution

We invented Kind Glow Soft Soft Daily Lotion, rebuilt hierarchy around kind-glow leaf crest to KIND GLOW SOFT to Soft Daily Lotion, and validated an exactly 1080x1080 enriched lifestyle packshot with Soft Care. Every Day. callouts; hushgrove-dewbath-lotion and baob-soft-velvet-moisture left untouched.

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