Product Packaging Design

Ellie Soft Soft Skin Twin Set

Soft Skin wash and lotion twin pumps with Soft Skin. Ellie Soft. callouts.

Client Ellie Soft

Description

Ellie Soft is a fictional sensitive-nursery care house for Soft Skin Twin Set: redesigned white soft pumps for Soft Wash and Shampoo plus Soft Daily Lotion in a cream tray with heart necker — original soft elephant crest, ELLIE SOFT wordmark, Soft Skin hierarchy, Soft calendula cues — never Cetaphil, Shop Now chrome, or manufacturer marks. We staged the twin set as hero on nursery wood under soft daylight, then floated plush elephant, towels, and soft hearts outside the packs with exterior badges for Twin Soft Ritual, Tear Soft Wash, Daily Soft Lotion, and Nursery Soft Tray so the collection tile reads as soft-skin lifestyle theatre, clearly distinct from Clear Path First Day, Oatkind Soft, and Hushgrove Dewbath. Soft baby-care packaging language only — not hard medical guarantees; no phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep sensitive-skin twin wash-and-lotion tray energy and elephant soft mascot theatre as the concept — but invent Ellie Soft as the brand spine with Soft Skin hierarchy and an original soft elephant crest (never Cetaphil lockups). Outside the dielines, floating nursery props plus Soft Skin. Ellie Soft. lift the twin into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Sensitive baby twin boards often lock Cetaphil identities or paste shop CTA buttons into portfolio decks. The brief needed an original fictional Soft Skin twin brand, redesigned pump hierarchy, and a square 1080 enriched lifestyle poster — without overwriting clear-path-first-day-suite or oatkind-soft-oat-family.

Solution

We invented Ellie Soft Soft Skin Twin, rebuilt hierarchy around soft elephant crest to ELLIE SOFT to Soft Skin across wash and lotion pumps, and validated an exactly 1080x1080 enriched lifestyle packshot with Soft Skin. Ellie Soft. callouts; clear-path-first-day-suite and oatkind-soft-oat-family left untouched.

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