Husk Peak Farm Cob Peel

Kraft husk cob peel wrap with Peel Soft Fresh callouts.

Client Husk Peak

Description

Husk Peak is a fictional fresh-produce house for Farm Cob Peel: a redesigned kraft peelable husk sleeve around a clear-wrapped yellow cob with orange-gold husk arcs, husk-crest, HUSK PEAK wordmark, and Peel. Steam. Soft Smile. cue \u2014 never Tohid Corn identity, QR codes, or barren studio crops as portfolio art. We staged the cob as hero on a warm wood board under farm-kitchen light, then floated kernels, butter, herbs, salt pinch, and napkin outside the pack with exterior badges for Peel Soft Fresh, Farm Soft Steam, and Kernel Soft Cheer so the collection tile reads as peel-husk produce lifestyle theatre, clearly distinct from Sun Pip loquat cartons and neighbouring produce packs. Soft farm language only \u2014 no watermarks, phones, emails, URLs, QR codes, ORDER NOW bars, @handles, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep peelable corn-husk sleeve energy and farm-steam storytelling as the concept \u2014 invent Husk Peak with husk-crest and Farm Cob Peel hierarchy (never Tohid). Outside the dieline, floating kernel/butter props plus Peel Soft Fresh lift into a Colgate-style 1080 lifestyle poster. Soft claims only; strip QR.

Problem statement

Single-cob peel sleeves often lock real brand names and QR contact bars into barren white packshots. The brief needed an original fictional corn brand, redesigned husk sleeve, and a square 1080 enriched lifestyle poster \u2014 without overwriting Sun Pip or parallel neighbours.

Solution

We invented Husk Peak Farm Cob Peel, rebuilt hierarchy around husk-crest \u2192 HUSK PEAK \u2192 Farm Cob Peel \u2192 Peel. Steam. Soft Smile., and validated an exactly 1080\u00d71080 enriched lifestyle packshot with Peel Soft Fresh callouts and no QR; sun-pip-loquat-window-carton and parallel neighbour slugs left untouched.

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