Product Packaging Design

Gold Trunk Estate Leaf Tea

Elephant Soft Gift tea carton with floating leaf-brew theatre and Soft Sip. Gold Trunk. callouts.

Client Gold Trunk

Description

Gold Trunk is a fictional soft estate tea house for Soft Estate Leaf Tea: a redesigned forest-green elephant-silhouette gift carton with cream ear panel, gold filigree, leaf-window reveal, GOLD TRUNK wordmark, and Soft Estate hierarchy — never ElevaTea trademarks, FSSAI chrome, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the sculptural carton as hero on warm cream light, then floated tea leaves, strainer, cup, cinnamon, and marigold outside the pack with exterior badges for Soft Window Leaf, Soft Estate Brew, and Soft Gift Carton so the collection tile reads as soft sip elephant-gift lifestyle theatre, clearly distinct from Camellis botanical tea, Zenleaf pouches, Ink Hill tea pouches, and neighbouring tea packs. Soft claims only.

Label systems Brand suite Mockup presentation Packaging Coffee & Tea FMCG Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep elephant-silhouette gift tea carton energy, leaf window, and gold-filigree estate storytelling as the concept — but invent Gold Trunk as the brand spine with Soft Estate Leaf Tea hierarchy (never ElevaTea lockups). Outside the dieline, floating brew props plus Soft Sip. Gold Trunk. lift the carton into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Elephant tea gift boards often lock ElevaTea marks and clone filigree die-cuts into portfolio decks. The brief needed an original fictional soft estate tea brand, redesigned sculptural carton hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Camellis, Zenleaf, or parallel neighbours.

Solution

We invented Gold Trunk Estate Leaf Tea, rebuilt hierarchy around elephant silhouette → GOLD TRUNK → Soft Estate Leaf Tea → Soft Window Leaf, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Sip. Gold Trunk. margin callouts; neighbouring tea slugs left untouched.

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