Tall Soft Soft Giraffe Meal Set

Soft Giraffe Meal Set five-piece with Soft Grip Sip callouts.

Client Tall Soft

Description

Tall Soft is a fictional nursery meal house for Soft Giraffe Meal Set: a redesigned five-piece melamine set with original soft spotted giraffe and pastel balloon motifs — never Sophie la girafe trademarks. TALL SOFT marks and Soft Giraffe Meal Set hierarchy frame the set. We staged plate, bowl, sippy, spoon, and fork as hero, then floated blueberries, apple slice, mint leaf, and wooden block outside with exterior badges for Soft Grip Sip, Suction Soft Bowl, and Tiny Soft Cutlery. Soft mealware claims only — no watermarks, phones, emails, QR, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep giraffe baby tableware set energy — invent Tall Soft with original giraffe (never Sophie). Floating props + Soft Grip Sip lift into a Colgate-style 1080 poster.

Problem statement

Character meal sets often lock Sophie la girafe into portfolio decks. The brief needed an original fictional soft giraffe meal set and 1080 lifestyle poster — without overwriting Grove Bite or Bee Soft.

Solution

We invented Tall Soft Soft Giraffe Meal Set, rebuilt hierarchy around TALL SOFT → Soft Giraffe Meal Set, and validated exactly 1080×1080 artwork; grove-bite-bamboo-meal and bee-soft-scoop-bowls left untouched.

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