Dear Soft Soft Woodland Towel Duo

Soft Woodland Towel Duo terry set with Soft Terry Plush callouts.

Client Dear Soft

Description

Dear Soft is a fictional nursery textile house for Soft Woodland Towel Duo: redesigned cream terry towel and washcloth with original embroidered fawn-and-rabbit scene and DEAR SOFT script — never Disney Bambi branding. Optional kraft belly band carries Soft Woodland Towel Duo. We staged the duo as hero, then floated daisy, pinecone, linen ribbon, and wooden deer outside with exterior badges for Soft Terry Plush, Woodland Soft Stitch, and Bath Soft Duo. Soft textile claims only — no watermarks, phones, emails, QR, or ORDER NOW.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep embroidered woodland towel duo energy — invent Dear Soft (never Disney Bambi). Floating props + Soft Terry Plush lift into a Colgate-style 1080 poster.

Problem statement

Woodland towel boards often lock Disney Bambi into portfolio decks. The brief needed an original fictional soft woodland towel duo and 1080 lifestyle poster — without overwriting Trunk Soft or Drift Soft.

Solution

We invented Dear Soft Soft Woodland Towel Duo, rebuilt hierarchy around DEAR SOFT → Soft Woodland Towel Duo, and validated exactly 1080×1080 artwork; trunk-soft-hood-towels and drift-soft-musy-squares left untouched.

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