Product Packaging Design

Airnest Soft Vent Bottle

Sky-blue carton and anti-colic bottle with Soft Vent. Easy Feed. callouts.

Client Airnest

Description

Airnest is a fictional baby feeding house for Soft Vent Anti-Colic Bottle: a redesigned sky-blue retail carton plus clear feeding bottle with soft vent base and white screw ring, original air-nest bird mark, AIRNEST wordmark, SOFT VENT ANTI-COLIC BOTTLE lockup, Easy Flow Vent chip, and 260 ml footing \u2014 never Dr Brown\u2019s, Philips Avent, Tommee Tippee, or Hushgrove cream\u2013sage leaf-cradle language. We staged carton + bottle as the full-set hero on cool nursery wood under sky light, then floated milk splash droplets, soft bib, scoop cue, wooden rattle, and cotton clouds outside the packs with exterior badges for Anti-Colic Vent, Carton + Bottle, and Parent Easy Clean so the collection tile reads as easy-feed lifestyle theatre, clearly distinct from Soothebit soothers, Dropkind oil, Clearlane wipes, and neighbouring baby packs. Soft packaging feed language only \u2014 no watermarks, phones, emails, URLs, or YOUR BRAND placeholders.

Brand suite Mockup presentation Wellness Packaging Personal Care Baby Care FMCG Healthcare Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep anti-colic bottle carton-plus-bottle energy and soft-vent storytelling as the concept \u2014 but invent Airnest as a sky-blue feeding brand with air-nest bird mark and Soft Vent hierarchy (never cloned vent-brand lockups or shared Hushgrove systems). Outside the dielines, milk/bib props plus exterior Soft Vent. Easy Feed. lift the set into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Anti-colic bottle posters often clone familiar vent-bottle brands or sit as lonely bottle cutouts. The brief needed an original fictional Soft Vent brand, redesigned carton-plus-bottle hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography \u2014 distinct from soother, oil, and wipe neighbours.

Solution

We invented Airnest Soft Vent, rebuilt hierarchy around air-nest bird \u2192 AIRNEST \u2192 Soft Vent Anti-Colic Bottle \u2192 Easy Flow Vent \u00b7 260 ml + carton companion, and validated an exactly 1080\u00d71080 enriched lifestyle packshot: carton + bottle as hero, floating milk-nursery props, and Soft Vent. Easy Feed. margin callouts outside the dielines. Packaging and baby-care tags mark the work for collection filters; artwork forced to precisely 1080\u00d71080; hushgrove-* and parallel neighbour slugs left untouched.

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