Product Packaging Design
Ocuvra TriComfort Eye Drops
Aqua-blue pharmacy carton + dropper bottle set with floating hydration theatre and Moisture. Calm. Clear View. callouts.
Client Ocuvra
Description
Ocuvra is a fictional OTC eye-care house for TriComfort Lubricant Eye Drops: a redesigned aqua-to-white retail carton with navy OCUVRA wordmark, TriComfort hierarchy, original layered eye-arc mark (teal lids + coral crescent underline — never Clear Eyes red-swoosh clones), All-Day Soothe · Up to 12 Hrs badge, Moisture / Calm / Clarity micro-icons, and matching 15 ml white dropper bottle with soft-teal tip — never Clear Eyes, Triple Relief, or TRANSFORM YOUR DAY lockups. We staged carton-plus-bottle as the full-set hero, then floated a cool water glass, mint, eucalyptus, blue ribbon, cotton cloth, lens case, and soft droplets outside the packs with exterior badges for Triple Comfort Formula, Redness Soften, Pharmacy Ready, and 15 mL Drop Set so the collection tile reads as clinical blue pharmacy eye-care theatre, clearly distinct from Audivra ear drops, Zephyra nasal sprays, Menthora menthol blister cards, Sunnora kids cough syrups, Ostivra joint gels, Cephora migraine cartons, Calcivra bone tablets, Patchora wellness patches, and neighbouring OTC packs shipping in parallel.
Related services
Design storytelling
From brief to designed solution
Ideation concept
Keep blue/white pharmacy eye-care energy, carton + white dropper-bottle set, triple moisturize / calm-redness / long-comfort storytelling, and an eye-forward graphic cue as the concept — but invent Ocuvra as the brand spine with TriComfort hierarchy and a layered eye-arc mark (never Clear Eyes wordmarks, TRANSFORM YOUR DAY arcs, Triple Relief hierarchy clones, or identical droplet-splash boards). Outside the dielines, floating hydration/herb props plus exterior headline Moisture. Calm. Clear View. lift the full set into a Colgate-style enriched 1080 lifestyle poster without third-party eye-drop trademarks or studio watermarks.
Problem statement
Lubricant / redness-reliever eye-drop boards often lock real brand names (Clear Eyes / Triple Relief), clone blue/white cartons with red-swoosh eye logos as-is, and barren pack-on-white crops into portfolio decks. The brief needed an original fictional eye-drops brand, redesigned carton-plus-bottle hierarchy treating the full set as hero, and a square 1080 enriched lifestyle poster with floating props and external typography — distinct from ear drops, allergy nasal sprays, menthol blister sticks, kids cough syrups, topical joint gels, migraine cartons, calcium tablets, and wellness-patch hang pouches shipping in parallel.
Solution
We invented Ocuvra TriComfort, rebuilt hierarchy around layered eye-arc → OCUVRA → TRICOMFORT → LUBRICANT EYE DROPS → Moisture / Calm / Clarity → 15 ml, and validated an exactly 1080×1080 enriched lifestyle packshot: carton + dropper bottle as hero, floating water/mint/eucalyptus props, and Moisture. Calm. Clear View. margin callouts outside the dielines. Packaging and pharmaceutical tags mark the work for collection filters; artwork forced to precisely 1080×1080 with no Clear Eyes identity or watermark text; Audivra, Zephyra, Menthora, Sunnora, Ostivra, Cephora, Klareva, Calcivra, and Patchora neighbour slugs untouched.
More proof
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