Product Packaging Design

Foam Drift Soft Shower Foam

Sage shower foam bottle with Soft Foam Fresh headline and Soft Lime Soft Melon · Soft Clean Soft Lather callouts.

Client Foam Drift

Description

Foam Drift is a fictional soft bodycare house for Soft Shower Soft Foam: a redesigned sage foam bottle with FOAM DRIFT wordmark, Soft Lime Soft Melon hierarchy, and Soft Clean Soft Lather cues — never generic placeholder shower foam trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the bottle as hero on seafoam ripples with soft foam splash theatre, then floated cantaloupe and lime outside the pack with exterior badges for Soft Foam Fresh, Soft Lime Soft Melon, and Soft Drift Soft Glow so the collection tile reads as soft tropical wash lifestyle theatre, clearly distinct from Kind Wash amber gel. Soft claims only.

Brand suite Mockup presentation Wellness Packaging Personal Care FMCG Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep shower-foam splash with melon-lime theatre as the concept — but invent Foam Drift as the brand spine with Soft Shower Soft Foam hierarchy. Outside the dieline, floating fruit plus Soft Foam Fresh. Soft Clean Soft Lather. lift the bottle into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Shower foam boards often lock placeholder labels and clone seafoam splash photography into portfolio decks. The brief needed an original fictional soft foam brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster distinct from Kind Wash.

Solution

We invented Foam Drift Soft Shower Foam, rebuilt hierarchy around crest → FOAM DRIFT → Soft Shower Soft Foam → Soft Lime Soft Melon, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Foam Fresh. Soft Drift Soft Glow. margin callouts; kind-wash-soft-amber-gel neighbour slug left untouched.

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