Product Packaging Design

Marm Peak Soft Orange Preserve

Rustic orange marmalade jar with Soft Orchard Soft Jar headline and Soft Zest Soft Glow · Soft Pure Soft Fruit Soft callouts.

Client Marm Peak

Description

Marm Peak is a fictional soft preserve house for Soft Orange Marmalade: a redesigned glass jar with gold soft lid, MARM PEAK wordmark, Soft Hand Soft Prepared hierarchy, and Soft No Soft Added Soft Sugar cues — never The Marmalade Tree trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the jar as hero on rustic wood with toast and clementine theatre, then floated spoon and fruit outside the pack with exterior badges for Soft Orchard Soft Jar, Soft Zest Soft Glow, and Soft Breakfast Soft Soft so the collection tile reads as soft artisan marmalade lifestyle theatre, clearly distinct from preserve neighbours. Soft claims only.

Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep rustic marmalade jar breakfast theatre as the concept — but invent Marm Peak as the brand spine with Soft Orange Marmalade hierarchy (never The Marmalade Tree lockups). Outside the dieline, floating toast and fruit plus Soft Orchard Soft Jar. Soft Pure Soft Fruit Soft. lift the jar into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Marmalade boards often lock The Marmalade Tree identity and clone rustic toast-jar photography into portfolio decks. The brief needed an original fictional soft marm brand, redesigned jar hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Marm Peak Soft Orange Preserve, rebuilt hierarchy around crest → MARM PEAK → Soft Orange Soft Marmalade → Soft Hand Soft Prepared, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Orchard Soft Jar. Soft Zest Soft Glow. margin callouts; parallel preserve neighbour slugs left untouched.

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