Moss Hex Soft Sage Green Tea Tin

Hexagonal sage green-tea tin with floating mist-leaf theatre.

Client Moss Hex

Description

Moss Hex is a fictional herbal tea house for Soft Sage Soft Green Tea: a redesigned hexagonal sage-and-cream tin with MOSS HEX wordmark, moss-hex crest, and Soft Mist Soft Steep hierarchy — never Four Seasons Spring Tea marks or technical how-to strips. We staged the hex tin as hero under soft mist light, then floated green tea leaves, a pyramid soft tea bag, a ceramic cup, and moss sprigs outside the pack with exterior badges for Hex Soft Tin, Sage Soft Steep, Moss Soft Cup, and Soft Green Ritual so the collection tile reads as soft-hex tea lifestyle theatre, clearly distinct from Mug Grove and Clear Leaf neighbours. Soft beverage language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Mockup presentation Wellness Packaging Botanical Organic FMCG Food & Beverage Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep hexagonal sage tea-tin energy as the concept — invent Moss Hex with Soft Steep hierarchy (never Four Seasons Chinese marks). Outside the dieline, leaf/cup theatre plus Moss Hex. Soft Steep. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Hex tea boards often lock technical diagram layouts and regional trademarks into non-square crops. The brief needed an original fictional soft-hex green-tea brand, redesigned hierarchy, and a square 1080 enriched lifestyle poster — no instruction strips.

Solution

We invented Moss Hex Soft Sage Green Tea Tin, rebuilt hierarchy around MOSS HEX → Soft Sage Soft Green Tea → Soft Mist Soft Steep, and validated an exactly 1080×1080 enriched lifestyle packshot with Moss Hex. Soft Steep. callouts; neighbouring tea slugs left untouched.

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