Product Packaging Design
Neem Bowl Soft Digest Capsules
Amber neem digestion-support capsule jar with floating leaf theatre.
Client Neem Bowl
Description
Neem Bowl is a fictional Ayurvedic supplement house for Soft Digest Soft Capsules: a redesigned amber jar with NEEM BOWL wordmark, neem-bowl crest, and Soft Gut Soft Ritual hierarchy — never Perricone MD Digestion Booster trademarks. We staged the jar as hero on soft cream-green light, then floated neem leaves, green tea leaves, soft roots, and capsules outside the pack with exterior badges for Neem Soft Sip, Soft Digest Bowl, Green Soft Blend, and Daily Soft Capsules so the collection tile reads as soft-digest capsule lifestyle theatre, clearly distinct from Gold Root turmeric and Calm Chew gummy neighbours. Soft wellness language only — no disease/cure claims, watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep amber digestion-booster jar energy as the concept — invent Neem Bowl with Soft Digest hierarchy (never Perricone). Outside the dieline, neem/green-tea theatre plus Neem Bowl. Soft Digest. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Digestive supplement boards often clone clinical nutraceutical marks into barren white crops. The brief needed an original fictional neem soft-digest capsule brand, redesigned hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Neem Bowl Soft Digest Capsules, rebuilt hierarchy around NEEM BOWL → Soft Digest Soft Capsules → Soft Gut Soft Ritual, and validated an exactly 1080×1080 enriched lifestyle packshot with Neem Bowl. Soft Digest. callouts; neighbouring supplement slugs left untouched.
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