Ember Pod Soft Premium Garam Masala

Maroon garam masala spice carton with floating warm-spice theatre.

Client Ember Pod

Description

Ember Pod is a fictional Ayurvedic spice house for Soft Premium Soft Garam Masala: a redesigned maroon carton with cream arch frame, EMBER POD wordmark, ember-pod crest, and Soft Heritage Soft Blend hierarchy — never Harwa trademarks. We staged the carton as hero on warm beige light, then floated cinnamon, star anise, turmeric powder, bay leaves, and peppercorns outside the pack with exterior badges for Ember Soft Spice, Pod Soft Blend, Soft Warm Kitchen, and Heritage Soft Grind so the collection tile reads as soft-spice carton lifestyle theatre, clearly distinct from Saffron Field gift neighbours. Soft culinary language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Kraft / sustainable look Mockup presentation Wellness Packaging Organic FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

Print extension

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Design storytelling

From brief to designed solution

Ideation concept

Keep maroon garam masala carton energy as the concept — invent Ember Pod with Soft Spice hierarchy (never Harwa). Outside the dieline, whole-spice theatre plus Ember Pod. Soft Spice. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.

Problem statement

Spice carton boards often lock heritage spice trademarks and broken placeholder copy into portrait crops. The brief needed an original fictional soft-spice garam masala brand, redesigned hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Ember Pod Soft Premium Garam Masala, rebuilt hierarchy around EMBER POD → Soft Premium Soft Garam Masala → Soft Heritage Soft Blend, and validated an exactly 1080×1080 enriched lifestyle packshot with Ember Pod. Soft Spice. callouts; neighbouring spice slugs left untouched.

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