Product Packaging Design
Dew Pair Soft Neem Soft Aloe Wash Duo
Mint neem-and-aloe pump wash duo with floating leaf-water theatre.
Client Dew Pair
Description
Dew Pair is a fictional Ayurvedic wash house for Soft Neem Soft Wash and Soft Aloe Soft Mint: redesigned mint matte pumps with gold rings, DEW PAIR wordmark, dew-pair crest, and Soft Clean Soft Ritual hierarchy — never MCHOIX jasmine conditioner marks or Himalaya lockups. We staged the twin pumps as hero on soft water light, then floated neem leaves, aloe slices, mint sprigs, and river stone outside the packs with exterior badges for Dew Soft Pair, Neem Soft Clean, Aloe Soft Mint, and Twin Soft Wash so the collection tile reads as soft-wash duo lifestyle theatre, clearly distinct from Dawn Wash trio neighbours. Soft personal-care language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.
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Design storytelling
From brief to designed solution
Ideation concept
Keep mint pump wash duo energy as the concept — invent Dew Pair with Soft Clean hierarchy (never MCHOIX/Himalaya). Outside the dielines, neem/aloe theatre plus Dew Pair. Soft Clean. lift into a Colgate-style 1080 lifestyle poster. Soft claims only.
Problem statement
Herbal wash duo boards often lock spa fragrance marks into barren gradient crops. The brief needed an original fictional neem-and-aloe soft-wash duo, redesigned hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Dew Pair Soft Neem Soft Aloe Wash Duo, rebuilt hierarchy around DEW PAIR → Soft Neem Soft Wash / Soft Aloe Soft Mint → Soft Clean Soft Ritual, and validated an exactly 1080×1080 enriched lifestyle packshot with Dew Pair. Soft Clean. callouts; neighbouring wash slugs left untouched.
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