Product Packaging Design
Zest Mist Soft Auto Refill
Soft citrus auto refill with Soft Citrus Mist headline and Soft Room Soft Fresh · Soft Orange Soft Glow callouts.
Client Zest Mist
Description
Zest Mist is a fictional soft home-fragrance house for Soft Auto Soft Mist: a redesigned auto spray refill with ZEST MIST wordmark, Soft Orange Soft Grapefruit hierarchy, and Soft Room Soft Fresh cues — never Air Wick trademarks, Cyrillic marketplace chrome, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the canister as hero on peach-mauve light, then floated grapefruit and orange slices outside the pack with exterior badges for Soft Citrus Mist, Soft Room Soft Fresh, and Soft Orange Soft Glow so the collection tile reads as soft room-mist lifestyle theatre, clearly distinct from Blush Peak tonic and neighbouring home care. Soft claims only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep citrus auto-refill floating fruit energy as the concept — but invent Zest Mist as the brand spine with Soft Auto Soft Mist hierarchy (never Air Wick lockups). Outside the dieline, floating citrus plus Soft Citrus Mist. Soft Room Soft Fresh. lift the canister into a Colgate-style enriched 1080 lifestyle poster.
Problem statement
Marketplace air-freshener boards often lock Air Wick identity and clone Cyrillic citrus refill photography into portfolio decks. The brief needed an original fictional soft mist brand, redesigned English hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Zest Mist Soft Auto Refill, rebuilt hierarchy around crest → ZEST MIST → Soft Auto Soft Mist → Soft Orange Soft Grapefruit, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Citrus Mist. Soft Orange Soft Glow. margin callouts; blush-peak-soft-grapefruit-can neighbour slug left untouched.
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