Zest Mist Soft Auto Refill

SKU PXRT-3428

Soft citrus auto refill with Soft Citrus Mist headline and Soft Room Soft Fresh · Soft Orange Soft Glow callouts. Plus enriched open-frame gallery stills.

Client Zest Mist

Description

Zest Mist is a fictional soft home-fragrance house for Soft Auto Soft Mist: a redesigned auto spray refill with ZEST MIST wordmark, Soft Orange Soft Grapefruit hierarchy, and Soft Room Soft Fresh cues — never Air Wick trademarks, Cyrillic marketplace chrome, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the canister as hero on peach-mauve light, then floated grapefruit and orange slices outside the pack with exterior badges for Soft Citrus Mist, Soft Room Soft Fresh, and Soft Orange Soft Glow so the collection tile reads as soft room-mist lifestyle theatre, clearly distinct from Blush Peak tonic and neighbouring home care. Soft claims only. Companion gallery adds enriched lifestyle keyline, fold, assembled, and open-frame presentation stills at hero mockup quality.

Brand suite Mockup presentation Wellness Packaging FMCG Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep citrus auto-refill floating fruit energy as the concept — but invent Zest Mist as the brand spine with Soft Auto Soft Mist hierarchy (never Air Wick lockups). Outside the dieline, floating citrus plus Soft Citrus Mist. Soft Room Soft Fresh. lift the canister into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Marketplace air-freshener boards often lock Air Wick identity and clone Cyrillic citrus refill photography into portfolio decks. The brief needed an original fictional soft mist brand, redesigned English hierarchy, and a square 1080 enriched lifestyle poster.

Solution

We invented Zest Mist Soft Auto Refill, rebuilt hierarchy around crest → ZEST MIST → Soft Auto Soft Mist → Soft Orange Soft Grapefruit, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Citrus Mist. Soft Orange Soft Glow. margin callouts; blush-peak-soft-grapefruit-can neighbour slug left untouched. We also shipped a 3–4 frame enriched open-frame packaging set at hero mockup quality.

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