Product Packaging Design

Wheel Nest Dehydrated Citrus

Black-label citrus wheel jars with Garnish Soft Cue callouts.

Client Wheel Nest

Description

Wheel Nest is a fictional garnish house for Soft Citrus Wheels: a redesigned five-jar glass ladder — Soft Dehydrated Orange, Lime, Mandarin, and Lemon — with matte black lids, wide black wrap labels, WHEEL NEST lockups, and Soft Garnish Cue seals — never Mae Hill Farm. We staged the jar cluster as hero on warm stone, then floated citrus wheels and blossoms outside the set with exterior badges for Garnish Soft Cue, Black Soft Label, and Glass Soft Nest so the collection tile reads as soft citrus-garnish lifestyle theatre, clearly distinct from Vista Jar freeze-dried gift crates and Air Slice cartons. Soft packaging language only — no watermarks, phones, emails, URLs, QR codes, or ORDER NOW.

Brand suite Mockup presentation Packaging Beverage FMCG Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep dehydrated citrus glass-jar ladder energy as the concept — invent Wheel Nest with Soft Citrus Wheels hierarchy (never Mae Hill Farm). Outside the dielines, floating wheels plus Garnish Soft Cue. Soft claims only.

Problem statement

Cocktail-garnish boards often lock Mae Hill Farm Instagram stills into barren white flats. The brief needed an original fictional brand, redesigned jar ladder, and a square 1080 enriched lifestyle poster.

Solution

We invented Wheel Nest, rebuilt hierarchy around WHEEL NEST → Soft Dehydrated citrus → Soft Garnish Cue → 125g, and validated an exactly 1080×1080 enriched lifestyle packshot with Black Soft Label. Glass Soft Nest. callouts; vista-jar-freeze-dried-gift left untouched.

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