Product Packaging Design
Bloom Sip Soft Elder Syrup
Golden elderflower syrup bottle with Soft Elder Bloom headline and Soft Mint Soft Lime · Soft Floral Soft Sip callouts.
Client Bloom Sip
Description
Bloom Sip is a fictional soft floral syrup house for Soft Elder Soft Bloom Soft Syrup: a redesigned clear PET bottle with BLOOM SIP wordmark, Soft Mint Soft Lime hierarchy, and Soft Clean Soft Pour cues — never Jupi or Hugo trademarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the bottle as hero on golden light with S-curve splash theatre, then floated lime, mint, and elderflowers outside the pack with exterior badges for Soft Elder Bloom, Soft Mint Soft Lime, and Soft Golden Soft Pour so the collection tile reads as soft summer syrup lifestyle theatre, clearly distinct from Pod Crest vanilla syrup. Soft claims only.
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Design storytelling
From brief to designed solution
Ideation concept
Keep Hugo-style elderflower mint syrup splash energy as the concept — but invent Bloom Sip as the brand spine with Soft Elder Soft Bloom hierarchy (never Jupi/Hugo lockups). Outside the dieline, floating botanicals plus Soft Elder Bloom. Soft Floral Soft Sip. lift the bottle into a Colgate-style enriched 1080 lifestyle poster.
Problem statement
Elderflower syrup boards often lock Jupi Hugo identity and clone golden splash photography into portfolio decks. The brief needed an original fictional soft bloom brand, redesigned bottle hierarchy, and a square 1080 enriched lifestyle poster.
Solution
We invented Bloom Sip Soft Elder Syrup, rebuilt hierarchy around crest → BLOOM SIP → Soft Elder Soft Bloom Soft Syrup → Soft Mint Soft Lime, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Elder Bloom. Soft Golden Soft Pour. margin callouts; pod-crest-soft-vanilla-syrup neighbour slug left untouched.
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