Kiln Soft Honey-Cinnamon Granola

Cream-label granola jar with floating oat-honey theatre and Soft Kiln. Slow Morning. callouts.

Client Kiln Soft

Description

Kiln Soft is a fictional slow-grain breakfast house for Soft Warm Honey-Cinnamon granola: a redesigned clear glass jar with silver lid and cream recycled-paper wrap, soft Kiln Soft script, Soft mornings. Slow grain. hierarchy, central spoon overflow art, and Soft Oat / Soft Cluster / Soft Honey cues — never Raw brand scripts, Behance watermarks, barcodes, QR codes, phones, emails, or ORDER NOW bars. We staged the jar as hero on sage light, then floated oats, clusters, almonds, honey, and flakes outside the pack with exterior badges for Soft Honey Cue, Soft Oat Trio, and Soft Cluster Crunch so the collection tile reads as soft kiln granola lifestyle theatre, clearly distinct from Granvelle rolled oats, Granovelle maple clusters, Crestora grain cartons, Busy Peak cereal, and neighbouring breakfast packs. Soft claims only.

Label systems Kraft / sustainable look Brand suite Mockup presentation Packaging FMCG Food & Beverage Snacks Startup / D2C

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Design storytelling

From brief to designed solution

Ideation concept

Keep glass-jar granola energy, cream wrap, spoon hero, and floating ingredient-callout storytelling as the concept — but invent Kiln Soft as the brand spine with Soft Warm Honey-Cinnamon hierarchy (never Raw cursive lockups). Outside the dieline, floating oat-honey props plus Soft Kiln. Slow Morning. lift the jar into a Colgate-style enriched 1080 lifestyle poster.

Problem statement

Artisan granola boards often lock Raw brand scripts and clone spoon-callout jar art into portfolio decks. The brief needed an original fictional soft kiln granola brand, redesigned jar hierarchy, and a square 1080 enriched lifestyle poster — without overwriting Granvelle, Granovelle, Crestora, or parallel neighbours.

Solution

We invented Kiln Soft Honey-Cinnamon Granola, rebuilt hierarchy around cream wrap → Kiln Soft → Soft Warm Honey-Cinnamon → spoon soft cluster art, and validated an exactly 1080×1080 enriched lifestyle packshot with Soft Kiln. Slow Morning. margin callouts; granvelle-rolled-oats-jar and granovelle-maple-oat-clusters neighbour slugs left untouched.

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