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Cycle Hold Scarf

Scarf / stole gift wrap pack lifestyle poster with floating floating category-matched props outside the hero and exterior callouts: Scarf designed to sell the next step.

Client Cycle Hold

Description

Cycle Hold is a fictional brand concept for scarf / stole gift wrap pack. We staged the product as the visual center with floating floating category-matched props outside the hero and exterior typography 'Scarf designed to sell the next step.'. No real trademarks or watermarks.

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Design storytelling

From brief to designed solution

Ideation concept

Concept-only redesign of scarf / stole gift wrap pack under invented brand Cycle Hold; lifestyle poster theatre not a barren packshot.

Problem statement

Portfolio coverage lacked a dedicated hero for scarf / stole gift wrap pack; briefs needed an original fictional brand and square lifestyle poster.

Solution

We invented Cycle Hold, built original hierarchy for scarf / stole gift wrap pack, and shipped an exactly 1080×1080 enriched lifestyle poster with floating props and 'Scarf designed to sell the next step.' margin callouts.

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