Product Packaging Design

Shore Soft Organic Beer Cans

Six Soft Organic Beer cans with floating hop theatre and Soft Shore. Soft Brew. callouts.

Client Shore Soft

Description

Shore Soft is a fictional soft craft beer house for Soft Organic Beer: a redesigned six-SKU aluminum can family with block-print wildlife faces (Soft American IPA, Soft Witbier, Soft Night Porter, Soft White IPA, Soft Pale Ale, Soft Copper Porter), original SHORE SOFT wordmark, Soft Organic Beer Soft Style hierarchy, Soft 473 ml cues — never oceánica lockups, barren white grid crops as client identity, phones, emails, QR codes, or ORDER NOW bars. We staged the six cans as hero on warm cream stone, then floated hops, barley, and foam props outside the packs with exterior badges for Soft Organic Line, Soft Wildlife Art, and Soft Can Family so the collection tile reads as soft organic beer lifestyle theatre, clearly distinct from Ash Peak vodka and neighbouring beverage packs. Soft packaging storytelling only.

Label systems Brand suite Mockup presentation Packaging FMCG Food & Beverage Startup / D2C

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Packaging Design — Starter

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Design storytelling

From brief to designed solution

Ideation concept

Keep wildlife block-print organic beer can family energy as the concept — invent Shore Soft (never oceánica). Outside the dielines, floating hop props plus Soft Shore. Soft Brew. lift into a Colgate-style 1080 lifestyle poster.

Problem statement

Organic beer boards often lock oceánica marks or paste barren white can grids into portfolio decks. The brief needed an original fictional soft organic beer brand, redesigned six-SKU hierarchy treating the set as hero, and a square 1080 enriched lifestyle poster.

Solution

We invented Shore Soft Organic Beer Cans, rebuilt hierarchy around SHORE SOFT → Soft Organic Beer → Soft Style faces, and validated an exactly 1080×1080 enriched lifestyle packshot; parallel beverage neighbour slugs left untouched.

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